Built into the helmet, not stuck on

The helmet that

knows when a hit

was a bad one.

Helmets take hits. They can't tell you how hard. So players and workers keep going with injuries nobody saw.

Player#24

Force63 g

Twist4,180 rad/s²

LocationLeft temporal

Over his normal+218%

Bad hit · get him checked

Scroll

The problem

The danger isn't the hit. It's the one nobody noticed.

A helmet protects the skull. It can't stop the brain moving inside it. And it can't tell a coach, a parent or a foreman that this hit was different from the last two hundred.

kids and teens get a brain injury playing sports in the US every year

CDC

of US high school students say they've had a concussion from sports. 6% have had two or more

CDC · Youth Risk Behavior Survey

of construction deaths are brain injuries. No other US industry is higher

CDC · NIOSH

Sport

Two hundred hits a season. One is different.

One limit for everyone can't tell them apart. A system that knows this player can. And the other 199 hits don't send anyone to the tent.

How it works

It learns what's normal for you. Then it flags what isn't.

A lineman takes forty hits a practice. A cyclist takes none. A number that means nothing for one is an emergency for the other.

01 · MEASURE

Measure every hit

How hard, how much it twisted, where on the head, and for how long. The twist matters most. It does more damage than a straight hit.

02 · LEARN

Learn what's normal

Over a session it learns what a normal hit looks like for this one person, in this sport or job.

03 · FLAG

Flag the odd one

When a hit is outside that range, or small hits pile up, it alerts the phone or the sideline tablet in seconds.

Try it 0 impacts recorded

Normal Flagged This player's limit

Add a few normal hits and it learns this player. Then add a hard one.

What the coach sees

One screen. Who to pull, who to watch, who's fine.

Every player measured against his own normal. The two who need a look are at the top. The rest stay on the field. No pointless tent visit, no wasted timeout.

East Islip Varsity · vs Bay Shore

Q3 · 08:14 · 22 helmets live

Needs a look · 2sorted by risk

M. Delgado · LB

63 g · +218% over his normal · 41 seconds ago

Pull him · get checked

T. Brennan · OL

3 hard hits in 6 minutes · +74% · adding up

Check at next break

Player	Hits	Last hit	Over normal	Status
M. Delgado #24 LB	18	63 g	+218%	Critical · pull
T. Brennan #55 OL	31	41 g	+74%	High · check
A. Whitfield #88 TE	22	29 g	+38%	Medium · watch
D. Russo #3 CB	9	33 g	+31%	Medium · watch
J. Okafor #7 QB	4	19 g	−6%	Low · clear
R. Kim #11 WR	7	17 g	−12%	Low · clear
C. Nwosu #62 OL	27	24 g	+4%	Low · clear
S. Martinez #19 S	6	21 g	−9%	Low · clear

2 need a look 2 to watch 18 fine 199 of 200 hits normal 0 wasted tent visits

Example roster · names and numbers made up

Why built in

You can't just stick this on a helmet.

NOCSAE certifies football helmets. Its rule: add anything to a certified helmet and it becomes a new, untested helmet. The maker can void the certification. No school will risk that.

Stick it on and it's a risk. Build it in and it's a feature. The only approved way in is at the factory, before the helmet is certified.

That's who we sell to

Industrial

A quarter of construction deaths are head injuries.

Same physics as the football field. Almost nobody makes this for hard hats. One avoided injury claim pays for the whole crew.

The landscape

Others sell a product. We sell the part inside it.

Impact sensors already exist. That proves people want this. What doesn't exist: one system any helmet maker can license, for any helmet.

Who	What they do	The catch
Riddell InSite	Sensors inside Riddell's own football helmets	Only if you buy Riddell. One sport.
Prevent Biometrics	Sensors in a mouthguard	Only sports with mouthguards. Nothing for a worksite.
Stick-on sensors	Units you attach to a helmet	Can void the certification.
IMPACT IQ	Licensed sensing built in at the factory	Any helmet. Sport, work, military.

Any helmet

If it has a helmet, it can have this.

We don't make one product for one sport. We make the part inside. Any maker can build a shell around it. The U.S. military buys more helmets than anyone in the country. A defense contract is on our list.

FootballHockeyLacrosseBaseballCyclingMotorcycleConstructionUtilitiesMilitary

The model

Helmet makers pay. Nobody else changes a thing.

We don't make helmets, we don't hold stock, and we don't ship anything. It arrives inside a helmet someone was already going to buy.

$22

per helmet

The maker pays this on every helmet with IMPACT IQ inside. Build 100,000 a year, pay $2.2M, sell the same way as always.

per person · per year

Teams and employers pay for the dashboard that keeps each person's history. Hardware sells once. This renews every year.

IMPACTIQ Protection you can measure.

Protection that reports back.

IMPACT IQ tells you what a helmet just took, on the field and on the job. So nobody keeps going with an injury nobody saw.

The ask: two schools and one work crew for one season. Free. We bring the data back.

The helmet that knows when a hit was a bad one.